Instead of booking 20 or 30 seconds for a classic TV spot, we booked the whole ad block. We wanted to do something special with it: We simply accelerated the entire block of commercials and played all the TV spots at high speed – up to the surprising solution: the BMW M3 Coupé.

This means: Our TV spot was not part of an ad block. It was the ad block.

The TV spot for the BMW M3 Coupé caused quite a stir: BMW received numerous emails requesting the TV spot. At BMW dealers, many customers wanted to test drive the BMW M3 Coupé and convince themselves of the unusual performance. And, of course, with each test drive, the number of orders increased.