Cannes Lions
ADK, Tokyo / BMW / 2005
Overview
Entries
Credits
Execution
We developed the first interactive "sensor panel media" in Japan inside a TV station which was a sensory-type advertisement. The space became a "showroom" exhibiting three cars, pillar posters, banner flags and wall posters. We developed the first "walking movie media" in Japan in a railroad station yard, coupled with a sensory-type advertisement applying the principle of cut-off animations. Both advertisements allowed the potential target to easily ask for brochures.
Outcome
As the result of television, newspapers, magazines and the web, sales largely exceeded the amount spent on the advertisements.
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