One day you get up and feel like taking on the world. On another day, your instinct is to have an intimate candlelit dinner.

This piece communicates the car by showing the person/car relationship. To do so, we invite the user to ‘touch’ the man or woman and experience the direct relationship between them and the X3. In this way, getting to know the car suddenly becomes slightly less of a priority. Or, as the Buddhists say: first, know yourself.