Cannes Lions
PHASE 4 COMMUNICATIONS, Munich / BMW / 2006
Overview
Entries
Credits
Description
BMW has decided to strike a new path in Formula 1, and to extend its engagement beyond its previous role as an engine designer. On www.bmw-sauber-f1.com, the BMW Sauber F1 Team lead by BMW presents authentic information from the Inner Circles of the team. Plenty of media contents, easily usable navigation, short copy texts and the explorative design ensure browsing the site becomes a unique way to experience Formula 1. Thanks to the Phase 4 CMS, editors can update both Flash and HTML contents in real time to make sure users will always get the latest information.
Similar Campaigns
12 items