Diptyque wanted to launch a new rich and refined body care range, thus creating a new graphic and structural identity for each product.Each product should also give the consumer an impression of care, art and a journey invitation by taking him all around the Mediterranean Sea from Florence to Byzantium, Aleppo to Alexandria and to Cordola, Spain.

The five destinations inspired five original body care products, with five distinct rituals and five captivating fragrances to combine according to desires.

To reinforce the history of a new Art of body care, the agency decided to create an apothecary spirit to this new line, by selecting different standards for each product.

Products have just been launched.