Cannes Lions
R'PURE STUDIO, Paris / DIPTYQUE / 2011
Overview
Entries
Credits
Description
diptyque is an exigent, visionary and passionate perfumer. Each personal fragrance, bodycare products or home fragrance, are marked by a singular, distinctive olfactory signature.
The brand had wished to put forward its know-know and to offer an unexpected way of getting a behind-the-scene glimpse of perfume-making for many years.
Execution
A new gesture and ritual is created, a unique experience. An invitation to creation that calls on all senses. Visual and tactile, with a hand-woven wool rug inspired by the ‘Basile’ motif on which two black oval Coran stones (diptyque’s house emblem) are set, one presenting the fragrances and humidifying the air, the other keeping the notes at a constant cool temperature.An atomiser makes it possible to purify the air via an ionising system, preparing the sensory receptors. With its innovative functions, the ‘Note’ system delivers the fragrance drop by drop without spraying or propagation.
Outcome
This unique and innovative ritual was a huge success. Especially in the niche perfume market where the need for innovation is high. 'diptyque en notes' is now travelling the world, after Paris in September, London in December and Milan in April.
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