As said in the brief, the agency had to create a scenography for the launch of the new derived range products.

The agency had to compose with Christmas colours such as gold, as well as with Diptyque's colors (Black & White), and to adapt the Basile pattern.The Christmas trees for instance were composed of candles boxes, showing the craft made aspect of Diptyque.

Diptyque products are only distributed in Diptyque stores and a few retailers, so the production is made according to the demand. And it’s also the entire philosophy of the brand which always guarantees very good sales.