Lottery bonds are a savings product where, instead of interest payments, investors can win prizes. For each lottery bond you buy you have several chances to win a million swedish kronor. When all the draws have been made and the lottery bond matures, you get back every krona you invested.

The adverting concept is to make fun of bad losers. In these TVCs two famous Swedish TV-hosts experience some problems with bad losers, in two imitations of local TV-shows from the 90-ties. Lottery bonds are perfect for people who hate to lose as you never can lose.