Cannes Lions
STORÅKERS McCANN, Stockholm / THE SWEDISH NATIONAL DEBT OFFICE / 2010
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Lottery bonds are a savings product where, instead of interest payments, investors can win prizes. For each lottery bond you buy you have several chances to win a million swedish kronor. If you don’t win, you get every krona you’ve invested back. In other words you can win but never lose. Therefore, lottery bonds are perfect for people who like winning but hate to lose. In these TVCs, famous Swedish TV-hosts experience some problems with sore losers in four imitations of local TV-shows from the 90-ies.
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