The display campaign was a mix of flash and video-banners showing the TV ad. This allowed full exploitation of the visual power of the endorsing celebrity by increasing frequency on cross-media users and extending coverage on web-only ones. The adoption of video streaming, rather innovative for the Italian market, added more value to the web communication. Also, the possibility to watch the TV ad and to share it with friends further boosted exposure and frequency.

Besides the website visits, the activity generated over 5,000 registered users, 140,000 emails sent out to friends virally and nearly 32,000 e-mails that received a feedback (clicks). Brain Training was the only significant Nintendo DS campaign aired and it pushed Nintendo DS to outsell Sony PSP 2 to 1.