The campaign allows the user to draw an impossible wish with a marker that paints a line from where urban elements pop up, meanwhile a fast runner goes through the line that the user is drawing.It links to a microsite, where users may express what they think is impossible but they might like to achieve.

In the microsite the user will find a digital paper with several markers to express their experiences and make a huge “impossible to achieve” chain, based on the requirement of creating a continuous line that will be the link between all of their dreams.