Cannes Lions
TIERNEY, Philadelphia / TD BANK / 2013
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Banking has become more about profit and bottom lines, and less about the personal experience. At TD Bank, you’re met with a smile, but that’s hardly the norm. In this campaign, we see frustrated customers trying to end their “relationships” with their banks, but when you’re the only human in the room, that’s easier said than done. Here, we see TD Bank is the answer for people who crave a more human banking experience.
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