Our digital content follows the standards set by the Interactive Advertising Bureau (IAB). The producers of the event and video content obtained the necessary permits required by the municipalities where production took place.

With reproductions in storefronts throughout the city, millions of New Yorkers were able to learn about the environmental works of 10 artists inspired by a greener New York. More so, daily commuters, tourists and celebrities were invited to appreciate the art up close and personal with pop-up art galleries open to the public. They were even able to take a piece of the exhibit home with them with poster reproductions of the art.

With three pop-up galleries, storefront displays and a digital hub, “Art for Trees” gathered nearly 260 million total impressions and helped contribute to planting 1 million trees, attracting New Yorkers with a green thumb and an eye for art.