Cannes Lions

BRAND

GOODBY SILVERSTEIN & PARTNERS, San Francisco / SONIC DRIVE-IN / 2012

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

At Sonic you can mix and match anything on their menu. Whatever you can think of. Whatever your heart desires. Which actually reminded us of a lyric in America¹s classic song “You Can Do Magic.”  So we repurposed the rest of the lyrics to talk about cheesy tots, chili fries, jalapeno peppers, limeades, burgers and whatever else--bastardizing the integrity of the song completely. (Sorry America.) As the song plays, we travel through a customer¹s fantasy of a wonder world of Sonic deliciousness.

Similar Campaigns

12 items

“The Meister*innen-Jersey"

GRABARZ & PARTNER, Hamburg

“The Meister*innen-Jersey"

2023, FC ST PAULI BAR

(opens in a new tab)