Cannes Lions
GOODBY SILVERSTEIN & PARTNERS, San Francisco / SONIC DRIVE-IN / 2012
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At Sonic you can mix and match anything on their menu. Whatever you can think of. Whatever your heart desires. Which actually reminded us of a lyric in America¹s classic song “You Can Do Magic.” So we repurposed the rest of the lyrics to talk about cheesy tots, chili fries, jalapeno peppers, limeades, burgers and whatever else--bastardizing the integrity of the song completely. (Sorry America.) As the song plays, we travel through a customer¹s fantasy of a wonder world of Sonic deliciousness.
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