Cannes Lions

BRAND

GOODBY SILVERSTEIN & PARTNERS, San Francisco / SONIC DRIVE-IN / 2012

Film
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Overview

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OVERVIEW

Description

At Sonic you can mix and match anything on their menu. Whatever you can think of. Whatever your heart desires. Which actually reminded us of a lyric in America¹s classic song “You Can Do Magic.”  So we repurposed the rest of the lyrics to talk about cheesy tots, chili fries, jalapeno peppers, limeades, burgers and whatever else--bastardizing the integrity of the song completely. (Sorry America.) As the song plays, we travel through a customer¹s fantasy of a wonder world of Sonic deliciousness.

Similar Campaigns

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Big Names

BISCUIT FILMWORKS, Los angeles

Big Names

2018, SONIC DRIVE-IN

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