Cannes Lions

BREAST CANCER PREVENTION

PUBLICIS SALLES NORTON, Sao Paulo / HOSPITAL DE CANCER DE BARRETOS / 2004

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The goal of this work is to warn women of the importance of self-examination of their breasts as an important way of detecting breats lumps. The work consists of a close-up of a breast with a point blinking where we see 'touch here'. When you drag the little hand and click at the point, a new point appears below and thus successively. The idea is to make the woman do a 'virtual self-examination' by conducting her navigation to these points. When the whole breast has been touched, a new message appears: 'Saving your life can be as easy as this. Do a self-examination. Prevent Breast Cancer'.

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