We developed four different restaurant logos mixing unique elements from several world cuisines for a print campaign. The aim of each combination was to sound hard to digest but look pleasant to the eye, showing how with Alka-Seltzer you can eat whatever you want no matter how over the top it might be.

The challenge for these four logos was combining the eclectic elements from diverse cultures to achieve a single piece that was fun, worked in a harmonic way and even sound tasty. We made an idea that was unimaginable, something that people could actually enjoy.

These designs add value to the brand by giving a twist to their communication and setting it apart from their past advertising as well as in the category.

The brand identifies with the lifestyle of new consumers by encouraging their crazy food choices rather than limiting them. Alka-Seltzer becomes a brand that creates a bond with consumers by always having their back.