80% of kids across the world are not getting enough exercise. That’s why FIFA and WHO partnered together to create #BringTheMoves. Just 60 minutes of exercise a day can lead children to a healthier, happier life. The goal was to use the 2022 FIFA World Cup as a platform to spread this message globally.

In the run-up to and during the FIFA World Cup 2022, children worldwide challenged players of participating teams to celebrate goals with fresh new moves simply by posting a video on their social media pages using the hashtag #BringTheMoves.

We launched the idea on TikTok: 32 kids challenged 32 players, one for each of the national teams present at the World Cup, showing them a new choreography that they could use to celebrate their goals. Everyone was invited to create their own choreography and share it with their favourite player.

During the FIFA Women’s World Cup 2023, we wanted to challenge kids to get 60 minutes exercise every day. For that we used the power of the song "I like to move it move it" and its global reach. That allowed us to reach players across 32 different national teams, and enlist them to our cause.

We created 32 different challenges aimed at each of the 32 national teams in over 17 languages where children challenged players to #BringTheMoves in their goal celebrations. They were released worldwide over the duration of the World Cup.

The campaign was launched on social media but was also featured in half-time concerts for every World Cup match, with fan cam challenges before matches and physical areas in World Cup stadiums. Lionel Messi even wore a #BringTheMoves band in the semifinals.

We had an engagement of over 1.7 million people with over 1.6 billion impressions across 4 weeks. We had video responses from Didier Drogba, Bukayo Saka, Pepe, Lucas Paqueta among others. The campaign was such a success that FIFA and WHO used the exact same template for the 2023 FIFA Women's World Cup.