We have developed an simple game. We were able to encourage participation in the lottery"easy victory" in the game.

In any of us there’s a bit of gambling and lust for easy money. Our game is to show that this moment may happen right here, right now.Statistics show us, that if a person is asked to think of 3 different numbers, in 90% of cases he will at least think of one of these: 5, 7, 9. This fact is the basis of the interactive game.

1. We have stimulated participation by the concept of “easy victory” and unexpected contact.2. The number of bets made during promotional campaign as compared to pre-campaign period increased by 600 %