We went directly to the heart of Carnival activities: the pubs, bars and clubs. In the male rest-rooms we installed posters, mirror stickers and floor-ads helping desperate young men succeed in their flirting efforts. They simply had to send a text message and a few seconds later they received a naughty but nice pick-up line. Back at the party they could try real-life if it worked. And yes, it did!

Objective was to stress the flirty, cheeky and a bit naughty character of our brand. And it worked! Consumers stating “bruno banani is a brand with sex-appeal” increased by 30%! So the program fully delivered on expectations. And we are already working on a reapplication for next year. Happy Carnival!