Cannes Lions
ARC WORLDWIDE, London / PROCTER & GAMBLE / 2005
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As we become increasingly aware of nutrition and our overall level of health, pet lovers amongst us are also becoming more aware of the impact of quality food on the health of their pets. Our challenge for this project was to create an online environment that bought to life the importance of good nutrition for pets and demonstrated how Eukanuba dog food can take their already healthy pet to a higher state of overall health.
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