We converted a bus into a coffee house, a yoga center and a bar. Driving around the busiest and hottest areas in Beijing, consumers could experience more possibilities by time-saving washing process.

In one week -Onboard participator : 435 peopleOnlookers: 520,000+ peopleOn Sina Weibo, China’s most influential social platform, many people posted and uploaded “Samsung Bubble Bus” event with texts, pictures and video files.Also, the exciting event caught the eye of numerous medias such as TV news, magazines, newspapers, etc, which brought a huge unexpected exposure.As a result of “Samsung Bubble Bus” event, brand preference index had increased almost 92.3% according tothe onsite and online survey.