Cannes Lions
LEO BURNETT GUANGZHOU, Guangzhou / HAOMEI ALUMINUM / 2011
Overview
Entries
Credits
Execution
To demonstrate the effectiveness of good soundproof windows by engaging the consumers with actual sound and scenarios via special outdoor advertising located at commercial buildings, and furniture malls like IKEA. When the window is ‘opened’, actual noise stems from the poster, until the window is shut again.
Outcome
Over 1000 people each day experience the perfect effect of BUCALUS soundproof window.60% more people dialled the consultation hot line.Sales increased by 34.7%.
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