Cannes Lions

BUCALUS SOUNDPROOF WINDOWS

LEO BURNETT GUANGZHOU, Guangzhou / HAOMEI ALUMINUM / 2011

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Overview

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Credits

OVERVIEW

Execution

To demonstrate the effectiveness of good soundproof windows by engaging the consumers with actual sound and scenarios via special outdoor advertising located at commercial buildings, and furniture malls like IKEA. When the window is ‘opened’, actual noise stems from the poster, until the window is shut again.

Outcome

Over 1000 people each day experience the perfect effect of BUCALUS soundproof window.60% more people dialled the consultation hot line.Sales increased by 34.7%.

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