Cannes Lions

SOUNDPROOF WINDOWS

LEO BURNETT GUANGZHOU, Guangzhou / HAOMEI ALUMINUM / 2011

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

To demonstrate the effectiveness of good soundproof windows by engaging the consumers with actual sound and scenarios, via special DM distributed at exhibition and special outdoor advertising located at commercial buildings, and furniture malls like IKEA.

Outcome

Over the 3-day exhibition, 4,000+ people each day experienced the perfect effect of Bucalus’ good soundproof window system.60% more people dialled the consultation hot line.Sales increased by 34.

Similar Campaigns

11 items

Human Clock

LEO BURNETT, Toronto

Human Clock

2020, MCDONALD'S

(opens in a new tab)