Cannes Lions
LEO BURNETT GUANGZHOU, Guangzhou / HAOMEI ALUMINUM / 2011
Overview
Entries
Credits
Execution
To demonstrate the effectiveness of good soundproof windows by engaging the consumers with actual sound and scenarios, via special DM distributed at exhibition and special outdoor advertising located at commercial buildings, and furniture malls like IKEA.
Outcome
Over the 3-day exhibition, 4,000+ people each day experienced the perfect effect of Bucalus’ good soundproof window system.60% more people dialled the consultation hot line.Sales increased by 34.
Similar Campaigns
11 items