'BbBbBbBbBbBb' is… In 2009, manufactured more than 1.1 million cars, boosting China up to the second biggest market in the world.'WaWaWaWaWaWa' is the noise heard everywhere during every major Chinese festivals, especially before CNY, when millions of labourers go back home to celebrate with their families. It’s when the train stations are extremely packed and noisy.'DaDaDaDaDaDa' is the noise from the numerous construction sites in China with the government’s RMB 4 trillion financial support for domestic growth.

After the campaign was launched, Bucalus's business increased around 9% within 2 months and more potential business partners visited the client's factory.