Cannes Lions
LEO BURNETT, Hong Kong / HAOMEI ALUMINUM / 2011
Overview
Entries
Credits
Description
People are not aware the benefit that a good soundproof window can bring to them, thus they don’t want to pay more money to buy a good soundproof window. This campaign is to raise awareness of soundproof windows among consumers.
Execution
Engaging the consumers with actual sound and scenarios via special designed DM distributed at exhibition.
Outcome
Over the 3-day exhibition, 4000+ people each day experience t he perfect effect of Bucalus’ good soundproof window system.60% more people dialed the consultation hot line.Sales increased by 34.7%
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11 items