Cannes Lions
FRIEND, Sydney / BANKWEST / 2006
Overview
Entries
Credits
Outcome
1. The sales team universally applauded the pack because it clearly emphasised BankWest’s point of difference 2. It worked as a great ‘conversation starter’ 3. Advocates commended BankWest’s ability to challenge the big banks 4. It contributed to the success of the Bank’s launch in Eastern Australia
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