Banks are pretty unpopular in Australia these days. In fact ‘bank bashing’ has become a national sport, especially after a recent Royal Commission into bad banking behavior. Consumer sentiment really couldn’t be much lower. When all we want is less jargon and less complication, banks just seem to want to talk about themselves and talk about how important they are in your life. With that in mind, the ‘Bank Less’ spot for Bankwest is driven by the key insight that Australians don’t want more ‘bank’ in their lives – just one that is fair, simple and transparent.

Imagine a bank ad that tells the truth for once? In this Bank Less spot, our ‘presenter’ leads us on a journey as though she’s guiding us through a classic bank ad. But in truth, she’s guiding us through the greatest clichés of the sector, pointing out exactly how they work. With perfectly nuanced sarcasm, she replicates a string of stereotypical ‘banky’ scenarios in order to portray exactly what Bankwest, a challenger bank in Australia, is not. It’s a tongue in cheek approach with a serious call to arms for ‘less bank stuff’ from the brand. Because haven’t we had enough of all this BS? The customers certainly have.