Dubai Lynx

Woman Meets Wheels

J. WALTER THOMPSON DUBAI, Dubai / HSBC / 2017

Film
Film

Overview

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Credits

Overview

Description

The campaign launch film follows a young woman as she ambitiously cycles around the world, living her adventure come true. Each frame of her journey showcases a myriad of emotions, from joy and pain, to determination and peace. The surprise revelations towards the end is a powerful reminder that wherever we want to be and whatever we want to achieve, starts with that one, all-important decision.The film was created to launch the #OneStepCloser global product platform for HSBC.

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