Cannes Lions
BELGIOVANE WILLIAMS MACKAY, Sydney / TELSTRA / 2008
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The lyrics to this iconic theme song from 'Midnight Cowboy' were carefully rewritten by the agency to make the song relevant to the product (communication products) using the idea of 'Everybody's Talkin'. To remain faithful to Harry Nilsson's highly successful recording of 'Everybody's Talkin', the selection of the singer for the ad was critical to the success of this commercial.
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