Butterfly children suffer from a painful, incurable skin disease. But nobody cares. Except Debra-Austria, a NPO of affected families. The challenge: Create awareness for the needs of butterfly children and collect donations to keep the research centre in Salzburg (Austria) running.

Show what it means to be a butterfly child in a very involving way. Ask for money.

The TV commercial was a part of a campaign raising EURO 180,000 – in only half a year. The campaign gave birth to over 130 events organized by individuals and companies.