CHANGING CONSUMER HABITSWith zero investment and in just one week we managed to generate a new consumer habit; one in three people who bought a soft drink bought a bottle of water for Haiti; and half of these people had never donated to charity before in their life.Furthermore, the low price of the donation encouraged many consumers to donate money on a regular basis.This positive outcome turned a simple campaign into an ongoing donation channel that is spreading in popularity from month to month; because at the end of the day we are always going to need water.