Cannes Lions

CAMPER SHOES

GLUE LONDON, London / CAMPER / 2008

Awards:

1 Shortlisted Cannes Lions
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Description

We were asked to bring to life 'Imagination Walks' in digital platforms; while integrating with the offline global campaign.

We needed to bring to life Camper’s walking generation and philosophy of taking your time and strolling. If you run everywhere you miss the good stuff going on around you.We produced a series of beautifully animated ads which depict either a male or female model with a Camper shoe box for a head, strolling along following the direction of the users’ mouse. When the user clicks the box it releases numerous objects such as trumpets and parrots which can themselves be clicked for further experiences.

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