Cannes Lions

VIDEO GAMES

THE RICHARDS GROUP, Dallas / GAMESTOP / 2008

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Through an awkward and uncomfortable conversation, a guy and his old video game decide that they've fallen out of love, and that it's time they broke up. They agree to trade the old game in at GameStop so that they can both meet new people. GameStop is known for its policy of buying, selling, and trading used video games.

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