Cannes Lions
FOOTE CONE & BELDING, Kuala Lumpur / CANCER COUNCIL / 2004
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MAKNA is Malaysia’s National Cancer Council. This is a viral message from MAKNA to encourage Malaysians to go for their yearly medical check-up. Emails are sent out with a link that opens up several pop-up windows very quickly. The speed at which the pop-ups appear is used to suggest that cancer cells spread fast too.
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