The best way to tell to people about this sweet, typical, fact of Tarjeta Naranja culture was in a colorful , fun and dynamic way. That is why we decided to create an animated short film where the main character is the one that holds the most important position in any credit card company: the accountant. Unlike other financial companies, this accountant looks after the emotional finances: He is the candy counter. The story is a combination of fantastic and credible elements seeking to astonish and simultaneously identify customers with the brand.

• Like any movie premiere, we issued two trailers with the inscription -in cinemas only-; through social media and TV.

• A few days later, we published the animated short film in 714 theaters with promotional ad prints that were published and seen alongside movie posters.

• Some time later we amplified the short film on YouTube and the brand´s social media channels for those who had no chance to see it in theaters.

• To accompany the short film, we launched a game on Google Play Store where users had to pick up candies in a bowl avoiding a hat that would cover the bowl preventing collecting.

• To amplify the idea, the short film was screened at Tarjeta Naranja´s branches where actual “candy tubes” were built just like the ones of the film, giving birth to one of the most fantastic elements of the story.

• The short film was seen by 3,000,000+ viewers in cinemas in less than a month.

• The content posted digitally obtained over 100,000,000 impressions in two weeks.

• More than 7.000.0000 views of the short film.

• We tripled the industry VTR reaching 32%.

• More than 62,000 mobile users played the game.

• Over 1,000,000 interactions of the “Candies” content in social media.

• No small feat: every candy was counted.