Cannes Lions
4D COM, Tokyo / CANON / 2003
Overview
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Credits
Description
The main communication strategy is to position Canon MFP as the 'office optimiser' for business. MFP can improve work flow, better than any other multi-purpose machines. We proposed a concept of 'Optimisation' and created an eight page paper drama.
Outcome
The concept was accepted by the market and Canon reached number one position after two months of being on sale.Now it is the most important merchandise amongst Canon's business machines.
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