'Captain Morgan' is portrayed as a charismatic party animal, carrying the strapline 'To Life, Love and Loot'. In one, he's performing a spectacular dive off a grim pirate ship when confronted by naval officers, while another shows him livening up a stuffy dinner with a touch of glass and plate smashing. A third spot shows the captain and his crew partying, but being rowed home by a sober-looking shipmate, in a spot that reminds you to designate a driver when you're out partying.