Target group: mainly males with an disproportionate income and a high education. Brief: develop an online campaign for the Allianz car insurance sector. The main objective of the campaign was to generate qualified leads. Solution: To reach this specific target group we developed interactive advertising media that implies a high acceptance within the target group. The advertising approach focuses on infotainment. That's how we get the sympathy of the user and create a playful interpretation of the car insurance USP.