Cannes Lions

CAR INSURANCE

FULLSIX, Milan / DRIVE SERVICE / 2006

Awards:

1 Shortlisted Cannes Lions
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In market analysis conducted by OneTOne Research during February 2006, 85% of car owners declare that their driving insurance gives them a raw deal. Drive Service, leader in fleet management services, launched Easydriver - the car assistance alternative solution - and destabilised the market. Drive Service allows internet users to take their frustration out either virtually, through this interactive campaign, or literally by turning their backs on the old service system. So give your insurer the can: switch to Easydriver.

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