Cannes Lions
TBWA\SANTIAGO MANGADA PUNO, Makati City / CARA WELFARE PHILIPPINES / 2012
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Description
CaraPhil is an organization that provides homes for rescued animals from the streets. In a country facing worsening problems like poverty, how can it bring attention to the situation of homeless and abandoned animals?Living in the street is dire for animals as it is for humans.This radio spot is created for compassionate Filipinos who regularly donate to charitable organizations and institutions that help Filipino indigents.
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