Cannes Lions

PUBLIC SERVICE

TBWA\SANTIAGO MANGADA PUNO, Makati City / CARA WELFARE PHILIPPINES / 2014

Case Film
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OVERVIEW

Description

Daunted by the overpopulation of abandoned animals, CARA wanted to encourage potential pet owners to consider adopting rescue pets. The power of compassion is conveyed in the simplest way possible: by showing the real animals who have been rescued by CARA and re-homed with owners who nursed them back to health. The photos are from the CARA rescue team; they were not Photoshopped or altered in any way. As the film recognizes the efforts of the owners who gave these animals a new lease on life, it also hopes to inspire others to do the same.

This film aired on digital outdoor screens.

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