Jet.com is known for giving their customer’s innovative ways to save money. So, for their 2016 holiday campaign, they launched The Careculator, an online tool that tells you what to spend on your friends and family based on how much they care about you on Facebook. How? It uses advanced careculus to analyze the amount your friends’ have liked, reacted and commented on your posts to literally put a price on your friendship.

The proprietary algorithm assigned a value to each like, comment and reaction, and divided that against the number of times a user posted in the last year. The resulting score was converted to a dollar amount - telling you exactly what your friends were worth to you…

Every dollar amount was mapped to a personalized bundle of Jet.com products, showing you how much more you can get on Jet by spending less on the people you love.

The Careculator was a web app that was hosted on Jet.com and promoted through social media. The social tool was live November 15th through December 31st 2016.

Over the holidays, The Careculator was picked up by nearly every major television news network in the United States (ABC, NBC, CBS, FOX). It sparked thousands of conversations on social, earning 25 million media impressions and ultimately becoming a trending topic on Facebook. The social tool proved you can actually put a price on friendship and it’s probably less than you think.