Every time there’s a huge innovation in any industry, it blows people’s minds. So to launch Jet.com (“the biggest thing in shopping, since shopping”) we recreated this reaction with actual exploding heads. We took viewers backwards through time from the invention of online shopping all the way back to the dawn of shopping itself. With each new shopping innovation, heads explode. Then we arrive back in present day, where even a quick glance at Jet.com’s website causes head after head after head to explode.