Online shopping retailer, Jet.com, wanted to introduce new users to the brand, and let them know that Jet.com sells everything they need for summer. However, their biggest competitor, Amazon, dominates awareness. In fact, many of our target audience was under the impression that jet.com sold...jets.

Jet.com’s quirky personality also helps differentiate it from their competitors, and was important to communicate in this campaign.

To increase awareness of Jet.com as an e-commerce destination that offered everything people needed or wanted for summer, we took cues from their gamified approach to shopping online and created a digital guessing game. We targeted new shoppers with 100 visual clues that were linked to 100 URLs, which if guessed right, led the player directly to a cart on jet.com with all the items from the clue available for free.

We collected hundreds of Jet.com’s top selling items and first thought through various word play with the items and then arranged said items in fun/striking visuals. I.e. PingPong Tong.

We shot in a massive studio space with 3x ongoing rooms in order to capture that many assets within 2x days.

We had 5x weeks from start through finish to acquire all the assets and create 100 photos/GIFs. We released them all at once and launched the game on Jet.com as well as paid/organic social channels and websites.

61% of winners were first-time buyers, and 21% were non-active users. Average time spent on the game was 1:58 mins. All clues were guessed within 2x weeks of campaign launch!