On Friday 11th June 2010, we announced the giveaway in a Yorkshire only TV ad in the opening game of the tournament (South Africa v Mexico), directing viewers to carling.com/yorkshire.Web visitors could enter a competition to win a cold beer delivery, the only condition that they lived in certain Leeds postcodes.

The prize; one of 1,000 Home Draught units delivered to your door, cold and ready-to- drink in time for tomorrow’s big game On the morning of Saturday 12th June, we closed the competition at 11am and 1,000 lucky entrants were chosen at random, giving us just 8 hours to deliver 1,000 boxes of cold beer… At 7pm, just half an hour before kick-off, a network TV spot showed the whole country just what we’d been up to. Filmed on the day, the ad featured the Carling mates arriving by camel, knocking on doors and delivering Home Draught.

Over 4,000 people entered the competition, with over 1,300 entries received from postcodes within our distribution area.On Saturday 12th June, 870 Carling HD units were successfully delivered to our lucky winners (not bad for just three hours notice), with the remainder fulfilled on Monday morning. Incidentally, every entrant received a voucher for money-off their first HD purchase.

At 7pm, as English expectation piqued, over 5.6 million UK adults witnessed the Carling Home Draught giveaway and the fun we had doing it.

The TV end frame summed up both our objective and endeavour… Enjoy the game!