A winner of the new $1,000 for Life Instant game has realized his life has become more valuable, so he’s gotten new high- tech protective suit to stay safe. A series of vignettes, show him protected from life’s mishaps. Cars hit him. He rescues a football from inside a working wood chipper. Bumps into a glass door and off the roof of his house. Each time, he’s completely unharmed, thus able to collect his weekly winnings. The spot closes with tickets, logo and the line “The longer you live, the more you get – Cash For Life”