Under the slogan ‘the new catalog of IKEA opens the doors to inspiration’, IKEA presents its new catalog 2016 (#IKEAcatalog) with a campaign starring a real postman, Nacho, who has been working to Mediapost for 3 years. He talks about the truth that people don’t like commercial postmen so much but in September people are waiting for him to bring the new IKEA catalog, the most expected thing in the whole summer.

Like this, IKEA catalog has become a real source of inspiration that consumers welcome in their houses year after year allowing new seasons and inspirations to go in.