Cannes Lions

Catwalk

BISCUIT FILMWORKS, Los Angeles / NFL / 2019

Film
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Overview

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Credits

OVERVIEW

Background

Touchdown celebrations are sometimes performed after the scoring of a touchdown in American football. Individual celebrations have become increasingly complex over time, from simple "spiking" of the football in decades past to the elaborately choreographed displays of the current era.

Execution

The National Football League, which once banned elaborate touchdown celebrations, is now making them the centerpiece of a new marketing campaign. The effort, called "Get Ready to Celebrate", shows players getting advice from celebrities for their end zone dances. "Catwalk" stars comedian J.B. Smoove ("Curb Your Enthusiasm") counseling Carolina Panther Christian McCaffrey to channel his inner panther.

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