When you want to provide your client with the highest possible profile at the most important national conference in their category, you think big. Starting with one of the largest touch screens in the world.

The Cayston MOA was highlighted and replicated for interactive game play. High-impact graphics were displayed across the surface of a multitouch screen that measured over 100 inches in diameter—one of the largest such screens in the world. Part education. Part entertainment. All part of a one-of-a-kind conference experience for Cayston booth visitors.

The game generated a high amount of traffic for the Cayston exhibit, with the game being in use nonstop during the course of the conference. For each game played, Gilead Sciences, Inc., the maker of Cayston, made a donation to the Cystic Fibrosis Foundation.