Cannes Lions

CELEBRATING A SMALL WORLD

DENTSU MALAYSIA, Kuala Lumpur / DENTSU / 2014

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

Idea: A diary of 365 public holidays. Each date highlights a holiday somewhere in the world.

Searching online, identifying and cross-checking the validity of the holidays was the first challenge. The second challenge was crafting the fonts and designs which were relevant to each celebration. The graphics had to be legible when shrunk. While each font had to be unique, it also had to be consistent. For the planner pages, we wanted a design that was unconventional yet practical.

Execution

A colour palette and illustration style guide was created to maintain consistency among all the designers working on the project. A simplified illustration style was adopted when designing the letters. Each letter had to retain details to make them more interesting to look at when blown up. When the whole type family is laid out in sequence, the holidays can be observed to be in chronological order. A straightforward layout was adopted for the weekly planner pages, but made quirky with the spiralling holiday names.

Similar Campaigns

12 items

AMERICAN HORROR STORIES - Rubber Woman

FX NETWORKS, Los angeles

AMERICAN HORROR STORIES - Rubber Woman

2022, FX NETWORKS

(opens in a new tab)